Teaser trailers have gotten a little bit of a bad reputation, and rightly so. They’re often very short clips that say nothing about the film and signal the start of a relentless marketing campaign which results in audiences having seen a sizable chunk of a film before it even gets to cinemas.
The teaser for Christopher Nolan’s Interstellar, well… it has something to say. The voiceover from lead Matthew McConaughey waxes lyrically about the pursuit into space and the unknown and how we have all but given up on that dream. However, he adds, “…perhaps we’ve just forgotten that we’re still pioneers. That we’ve barely begun. And that our greatest accomplishments cannot be behind us”. Wow, now that’s a message. I’m not saying that there won’t be an overblown marketing campaign for this film, but I can say that the teaser trailer has done it’s job. I am teased. Sign me up for Interstellar.